Peterson Brands acquires Cool Tropics

April 9, 2025

– OCP file photo

Peterson Brands, LLC, a leading provider of high-quality fruit and vegetable beverages, has announced the acquisition of Cool Tropics.

Tropical Paradise, doing business as Cool Tropics, is “a preeminent and popular brand known for its K-12 presence with its nutritious and refreshing fruit and vegetable-based beverages,” states a press release. “This acquisition marks a significant step in Peterson Brands’ commitment to expanding its innovative beverage portfolio and strengthening its presence in the school and food service markets.

“Cool Tropics has built a strong reputation for delivering fruit-first, better-for-you beverages that meet the needs of health-conscious consumers. By joining Peterson Brands, Cool Tropics will benefit from enhanced production capabilities, expanded distribution, and continued innovation in the fruit and vegetable-based beverage industry,” states the press release.

“We are excited to welcome Cool Tropics to the Peterson Brands family,” said Aaron Peterson, CEO of Peterson Brands. “Their commitment to providing great-tasting, nutritious beverages aligns perfectly with our mission. This acquisition allows us to expand our reach and continue delivering high-quality, fruit and vegetable-based products to schools, food service providers, and consumers nationwide.”

“With this acquisition, Peterson Brands will leverage its expertise in fruit processing and beverage innovation to further develop the Cool Tropics brand, ensuring its continued growth and success,” states the press release.

“This acquisition marks an exciting new chapter for Cool Tropics,” stated Cool Tropics CEO Frank Massabni. “In Peterson Brands, we have found the perfect partner to build on our 31-year legacy in our beloved K-12 community, expanding our brand and presence. From the people, culture, and systems, Peterson Brands will take Cool Tropics to new heights leveraging their unique farm-to-table and farm-to-school capabilities.”

“Peterson Brands remains dedicated to quality, sustainability, and innovation,” the press release states. “The addition of Cool Tropics strengthens its position as a leader in the fruit and vegetable-based beverage industry while maintaining its commitment to customer satisfaction and community impact.

“Peterson Brands, LLC is a Peterson Farms Family of Companies business. The Peterson Farms Family of Companies has been a cornerstone of quality, food safety, and value for over three decades. Headquartered in Shelby, Michigan, with processing facilities throughout the United States, we specialize in individual quick frozen (IQF) fruits, fresh apple processing, bulk and retail juice, applesauce, retail polybagging and controlled atmosphere storages. Additionally, we operate the largest freezer storage facility in the Midwest.

“The Peterson Farms Family of Companies includes Peterson Farms, Inc., Peterson Farms Fresh, LLC, Fresh Innovations California, LLC, Lakewood Organic, LLC, Peterson Brands, LLC, Oceana County Freezer Storage, and JVC Enterprises, LLC.

“At Peterson Farms, we are dedicated to delivering excellence from the farm to your table.”

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Eats & Drinks

Eats & Drinks

Eats & Drinks