Dollar General to open in New Era.

September 2, 2020

Dollar General to open in New Era.

By Allison Scarbrough, Editor.

NEW ERA — A new Dollar General store is being built on Oceana Drive near M 20, and it is tentatively slated to open during late fall of this year, according to Public Relations Representative Angela Petkovic of the Dollar General Corporation.

“Dollar General is currently under construction on a new location at 4121 S. Oceana Drive in New Era, Michigan,” states Petkovic in an email message. “At this time, a store opening is slated for late fall 2020.” However, “construction progress may alter this date.”

The store will employ approximately 6-10 employees, “depending on the individual needs of the store,” Petkovic said. Anyone interested in applying for a position should visit

“Our customers are at the center of all that we do, and meeting customers’ needs is Dollar General’s top priority when choosing store locations,” said Petkovic. “In selecting store sites, we take a number of factors into consideration, carefully evaluating each potential new store location to ensure we can continue to meet our customers’ price, value and selection needs. We further strive to provide convenience for customers who may not have affordable nearby retail options.”

There are currently half a dozen Dollar General stores in the Oceana County area, including sites in Rothbury, Shelby, Hart, Pentwater and Hesperia. A second Hart area store recently opened west of the city limits on Polk Road toward Mears. The Hesperia location is located just across the county line in Newaygo County.

“Dollar General sells quality, name-brand and private brand merchandise such as foods, health and beauty products, home cleaning supplies, housewares, stationery, seasonal items and basic clothing,” Petkovic said.

“Dollar General is deeply involved in the communities it serves and is an ardent supporter of literacy and education through the Dollar General Literacy Foundation, which awards grants each year to nonprofit organizations, schools and libraries within a 15-mile radius of a Dollar General store or distribution center to support adult, family, summer and youth literacy programs. Since its inception in 1993, the DGLF has awarded more than $182 million in grants to nonprofit organizations, helping more than 11 million individuals take their first steps toward literacy or continued education. For more information about the Dollar General Literacy Foundation and its grant programs, visit”

The foundation also supports individuals in the communities that the stores serve who may be interested in learning how to read, speak English or prepare for the high school equivalency test, Petkovic said.

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This story is copyrighted © 2020, all rights reserved by Media Group 31, LLC, PO Box 21, Scottville, MI 49454. No portion of this story or images may be reproduced in any way, including print or broadcast, without expressed written consent.


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